Privacy Policy
Effective Date: May 21, 2025

At Elkhorn Peak Cellars, we are committed to protecting your privacy and safeguarding the personal information you share with us. This Privacy Policy explains how we collect, use, and protect your information when you visit our website (elkhornpeak.com), sign up for our wine club, or place an order online.

  1. Information We Collect
    When you engage with Elkhorn Peak Cellars, we may collect the following types of personal information:

Contact Information: name, email address, mailing address, phone number

Payment Information: billing address, credit/debit card details (processed securely via a third-party payment gateway)

Account Information: if you create an account, we collect your login details

Order and Wine Club Data: purchase history, wine club tier, and preferences

Website Usage Data: your IP address, browser type, pages visited, and referring URLs (via cookies and analytics tools)

We do not knowingly collect personal information from individuals under the legal drinking age.

  1. How We Use Your Information
    We use your personal information to:

Process and fulfill your orders

Communicate with you about your purchases or club membership

Send you emails about releases, special offers, events, and winery news

Improve our website, customer experience, and services

Comply with legal and regulatory requirements

You can opt out of marketing emails at any time by clicking the “unsubscribe” link in our emails.

  1. How We Share Your Information
    We do not sell or rent your personal information to third parties. Your information is shared only as needed with trusted service providers that help us operate our business, such as:

Payment processors (to securely process transactions)

Shipping carriers (to deliver your wine)

Email platforms (to send you communications you’ve opted into)

These third parties are contractually obligated to protect your information and may not use it for any purpose other than providing services to Elkhorn Peak Cellars.

  1. Cookies and Tracking Technologies
    We use cookies and similar technologies to improve your browsing experience, analyze website traffic, and understand user behavior.

You may disable cookies in your browser settings, but some website features may not function properly as a result.

  1. Data Security
    We take reasonable and appropriate security measures to protect your personal information from unauthorized access, disclosure, or misuse. However, no method of transmission over the internet is 100% secure.
  2. Your Rights and Choices
    If you are a California resident, you may have additional rights under the California Consumer Privacy Act (CCPA), including the right to request access to or deletion of your personal information. To make such a request, please contact us using the details below.

If you are located in the European Union, you may have rights under the General Data Protection Regulation (GDPR), including the right to access, correct, or delete your personal data.

  1. Data Retention
    We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, comply with our legal obligations, and support business operations.
  2. Changes to This Policy
    We may update this Privacy Policy from time to time. If we make material changes, we’ll notify you via email or by posting a prominent notice on our website.
  3. Contact Us
    If you have any questions about this Privacy Policy or would like to make a privacy-related request, please contact:

Elkhorn Peak Cellars
Email: [email protected]
Phone: 707-255-0504
Website: https://www.elkhornpeak.com
Mail: 200 Polson Rd. Napa, CA 94558